I always want to create the most awesome piece of technology that I can. It makes me think of a master chef who always strives to make something bold and great. Doing that requires big visions and sometimes a lot of courage. It also requires a great deal of humility. It doesn’t matter if 90% of people in North America love quiche. It only matters if the chef’s customers love quiche.
Websites, email campaigns, print campaigns, hosting, and almost anything else you could think of is measurable. Since customers don’t always want exactly what we envision, measuring and adapting these campaigns is like a taste test for thousands of people at a time. I strive to be bold and different, but I always want to create a recipe that succeeds.
By: Ryan Brinkhurst